Campaign Workspace
Write the plan, set the flight, and hold budget in one place, then extend the same brief to another channel without rebuilding it.
Programmatic, end to end
Every campaign, on one operating surface.
Plan the buy, launch across display, online video, streaming TV, native, and in-app inventory, then read the result in the same workspace — audiences, creative, pacing, and measurement without a hand-off in between.
Capabilities
One workspace for the whole buying cycle
Planning, delivery, and evidence sit in the same account, so the weekly review does not turn into an argument about which tool holds the real number.
Bid Strategy
Choose a bidding approach per line item, set floors, and open the auction detail behind every win and loss.
Audience Activation
Bring first-party segments, modelled audiences, and contextual signals together, then activate them with the consent state attached.
Creative Library & DCO
Store each asset once, reuse templates across formats, and rotate variants while the campaign is still delivering.
Ad Serving & Inventory
Serve across web, in-app, video, and streaming inventory with frequency caps, dayparting, and pacing rules you set.
Attribution
Join delivery to the conversion events that matter, compare attribution models, and tell assisted outcomes apart from last-click.
Brand Safety
Define content categories and blocklists, then decide at placement level where your creative is allowed to appear.
Traffic Quality
Filter before and after the bid against recognised invalid-traffic guidance, and score supply as it arrives.
Orchestration
One plan, every screen
Start from a single brief, then open it out to streaming TV, online video, display, native, and in-app supply. Shared budgets and pacing rules keep spend where it is still earning its place.
- One brief across every channel
- Frequency caps that hold across placements
- Shift budget without rebuilding the plan
Measurement
Evidence that survives the weekly review
Join delivery data to the conversion events that matter to you, compare creative variants, and read the incremental effect of a placement instead of crediting whichever click arrived last.
- Multi-touch attribution models
- View-through and assisted conversion reporting
- Incrementality experiments built in
In practice
How teams work inside one workspace
Three situations we see most often, written as scenarios rather than testimonials.
“A brand team stops rebuilding the same plan in three tools. Planning, delivery, and reporting read from the same numbers, so the weekly review is a conversation rather than a reconciliation exercise.”
Brand media team
Direct-to-consumer
“An agency runs every client account inside one workspace, with access separated per client while the planning and reporting layer stays consistent across the whole book.”
Client services team
Independent agency
“A publisher sees where inventory clears, what demand it attracts, and how floor prices affect both — in terms that are straightforward to take to stakeholders.”
Publisher revenue team
Media owner
Cross-channelDisplay, video, streaming TV, native, in-app
Real-timeDelivery insight while campaigns run
First-party dataBuilt for consent-aware activation
ProgrammaticManaged and self-serve buying
Move the next campaign onto one desk
Open a workspace, connect your audiences, and launch a first line item in minutes.